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Documentation

Last Updated: May 28, 2025

Welcome to the official documentation for Crafts by MailWave! This guide will help you get started with our AI-powered email marketing platform and make the most of its features.

Introduction to Crafts by MailWave

Crafts by MailWave is an innovative email marketing and automation tool designed to help marketers, creators, and businesses effortlessly craft and send engaging email campaigns. Leveraging advanced AI, we simplify content creation, manage your email lists, ensure reliable delivery, and provide insights into your campaign performance. Our goal is to empower you to connect with your audience more effectively and grow your business.

Getting Started

1. Account Creation

To begin your journey with Crafts by MailWave:

  • Navigate to https://crafts.mailwave.io/signup
  • Click on the "Sign Up with Google" button.
  • Follow the prompts to connect your Google account. This will authenticate your account and allow us to access basic profile information.

2. Connecting Your Google Account for Email Sending

For sending emails directly through Crafts by MailWave:

  • After signing up, go to your Dashboard.
  • Locate the "Connect Gmail" or "Email Sending Setup" section.
  • Click the button to authorize Crafts by MailWave to send emails on your behalf via the Gmail API.
  • Important: We only request the necessary permissions to send emails and adhere strictly to Google's API Services User Data Policy. Your email content and recipient lists remain private and are only used for the purpose of providing our service.

Core Features

1. AI Email Generation

Our flagship feature allows you to generate compelling email content with the power of artificial intelligence.

  • Accessing the AI Generator: From your dashboard, click on "Create New Email" or "AI Content Generator."
  • Providing Prompts: Enter a clear and concise prompt describing the email you want to create (e.g., "Write a promotional email for a new summer collection," "Draft a newsletter update about our latest blog post on sustainable living").
  • Customization: Review the generated content. You can edit, refine, and personalize it further within our editor.
  • Saving Templates: Save your generated emails as templates for future use.

2. Email List Management

Organize and manage your contacts efficiently.

  • Importing Contacts:
  • Navigate to the "Audience" or "Contacts" section.
  • Click "Import Contacts" and choose your preferred method (e.g., CSV upload, manual entry).
  • Ensure your contact lists are permission-based and comply with our Anti-Spam Policy.
  • Segmentation: Create segments based on subscriber behavior, demographics, or other criteria to send targeted campaigns.
  • List Hygiene: Regularly clean your lists to remove inactive or invalid email addresses, improving deliverability.

3. Campaign Sending

Send your beautifully crafted emails to your segmented audiences.

  • Creating a Campaign:
  • Select an existing email template or create a new one using the AI generator.
  • Choose the audience segment you wish to target.
  • Set up your sender name, email address, and subject line.
  • Scheduling: Schedule your campaigns to be sent immediately or at a future date and time.
  • Testing: Always send a test email to yourself to review content and formatting before sending to your entire list.

4. Analytics and Reporting

Gain insights into your campaign performance to optimize future efforts.

  • Overview Dashboard: View key metrics like open rates, click-through rates, bounce rates, and unsubscribes.
  • Campaign-Specific Reports: Dive deeper into individual campaign performance, including recipient activity and link tracking.
  • Audience Growth: Monitor the growth and engagement of your email lists over time.

Best Practices for Email Marketing

To ensure optimal deliverability and compliance:

  • Permission-Based Marketing: Always send emails only to individuals who have explicitly opted in to receive communications from you. Never purchase email lists.
  • Clear Opt-Out: Include a clear and easy-to-find unsubscribe link in every email.
  • Relevant Content: Provide value to your subscribers. Send content that is relevant, engaging, and meets their expectations.
  • Consistent Sending: Maintain a regular sending schedule to keep your audience engaged and avoid being flagged as spam.
  • Monitor Metrics: Regularly check your campaign analytics to identify areas for improvement and address any deliverability issues promptly.

Billing, Cancellation & Refund Policy

Subscription Plans

Crafts by MailWave offers flexible subscription plans to meet different needs:

  • Free Plan: Limited features with basic email generation and sending capabilities.
  • Pro Plans: Monthly and annual subscription options with advanced features, higher sending limits, and priority support.
  • Enterprise Plans: Custom solutions for large organizations with dedicated support and custom integrations.

Billing and Payment

  • Subscriptions are billed in advance on a monthly or annual basis.
  • Payment is processed through secure payment providers.
  • All fees are non-refundable except as outlined in our refund policy below.
  • We reserve the right to change our pricing with 30 days' advance notice to existing subscribers.

Cancellation Policy

  • Self-Service Cancellation: You can cancel your subscription at any time through your account settings or by contacting support at founders@mailwave.io.
  • Immediate Effect: Cancellations take effect at the end of your current billing period.
  • Access Continuation: You will retain access to paid features until the end of your current billing period.
  • Data Retention: After cancellation, your account data will be retained for 30 days before permanent deletion, allowing you to reactivate if needed.
  • No Cancellation Fees: We do not charge any fees for canceling your subscription.

Refund Policy

  • 7-Day Money-Back Guarantee: New subscribers can request a full refund within 7 days of their initial subscription for any reason.
  • Service Outages: We may provide prorated refunds or service credits for significant service outages that last more than 24 hours.
  • Billing Errors: We will promptly refund any charges resulting from billing errors or unauthorized transactions.
  • Refund Processing: Approved refunds are typically processed within 5-10 business days to your original payment method.
  • Refund Limitations:
    • Refunds are not available for partial months of service.
    • Annual subscriptions are only refundable within the first 7 days.
    • Add-on services and one-time purchases are generally non-refundable.

Account Suspension and Termination

  • Policy Violations: We reserve the right to suspend or terminate accounts for violations of our Terms of Service or Anti-Spam Policy.
  • Payment Issues: Accounts may be suspended for non-payment after a grace period of 7 days.
  • Reactivation: Suspended accounts can be reactivated upon resolution of the underlying issue and payment of any outstanding fees.

Support and Troubleshooting

If you encounter any issues or have questions:

  • FAQs: Visit our [FAQ Page Link] for answers to common questions.
  • Contact Support: For technical assistance or specific inquiries, please contact our support team at founders@mailwave.io.
  • Status Page: Check our [Status Page Link] for real-time updates on service availability and any known issues.

Frequently Asked Questions (FAQs)

  • Q: Is my data secure?
    • A: Yes, we implement reasonable security measures to protect your personal information. Please refer to our Privacy Policy for more details.
  • Q: Can I integrate with other platforms?
    • A: Currently, we primarily integrate with Google services for authentication and email sending. We are continuously exploring new integrations.
  • Q: What happens to my data if I cancel my account?
    • A: Upon account termination, we may delete your data in accordance with our data retention policy. You can find more details in our Terms of Service.
  • Q: How do I request a refund?
    • A: Contact our support team at founders@mailwave.io with your refund request. Include your account details and reason for the refund request.
  • Q: Can I downgrade my plan instead of canceling?
    • A: Yes, you can downgrade to a lower-tier plan or the free plan at any time through your account settings.

Disclaimer: This documentation is provided for informational purposes only. Features and functionalities may be updated periodically. Please refer to the latest version of our Terms of Service and Privacy Policy for the most current legal information.